What Single Thing?

What's the single most important thing to remember about delivering a successful e-commerce system? A common enough question that perhaps you have asked, or been asked, yourself.

If not too trite, we'd like to suggest the answer lies with people who understand business. It's why we shudder when we hear of companies talking to 'web designers' about their e-commerce requirements. For many, the word 'designer' is taken far too literally. Yes, design is important, but let's get the priorities right. Design is merely a discipline, part of the presentation. Presentation is servant to the marketing plan, which in turn is servant to the business plan. So, way before design comes development of primary and secondary propositions, customer journey planning, stats analysis, business process considerations... the list goes on.

To build exceptional e-commerce sites requires a team that understands the business model. Better still, the team will have insight gained from any number of previous business challenges, and will be naturally inclined to come up with ways of enhancing every aspect of delivery.

People at these offices and at yours, coming together to talk through the plans at a sophisticated level, is our preferred first stage. For a sense of our approach to your next online business challenge, please call.