What's the worst?

"What's the worst that could happen?" - so goes Dr Pepper's challenge to consumers to try their unique brand. Promotionally, this line has now been interpreted as mystery gifts - you never know what you're going to get! From this week until the end of June, millions of cans will carry unique codes that can be exchanged for one of 20 rather random mobile ringtones. We designed and built the accompanying website to include validation code, integrated the site with the mobile technology that allows the ringtones to be sent, streamed the TV ad and generally got our hands dirty on making it all work. See for yourself by visiting www.drpepper.co.uk... go on, what's the worst that could happen?

1st April 2008