Direct Line Rings Monitor Media

Direct Line's ubiquitous red phone will, from today, be a regular sight on our production teams' screens and desks. As the cost-effectiveness of TV, DM and outdoor advertising is increasingly called into question by the potential of digital media, Monitor Media has been appointed by Direct Line's marketing team to advise, produce, manage and broadcast their new and dynamic e-marketing initiative.

Monitor Media's long history of digital B-2-C marketing, combined with our intimate knowledge of the insurance industry, should help the smooth delivery of some genuinely powerful and extremely cost effective emarketing.

26th May 2006