Direct Line Goes Mobile

The iconic Direct Line jingle is now ringing on mobiles across the land, since Monitor Media delivered a coordinated marketing campaign for client Direct Line. The campaign, produced entirely in house in just two weeks from conception, combined joined up work in the key digital channels of web, email and mobile to deliver free ringtones, animated wallpapers and screensavers, to the mobile phones of Direct Line's motor customers.

Response rates have been so impressive that further activity is expected.

Website: www.directline.com

22nd September 2006