Wesleyan
Offering financial guidance, products and services for today's professionals, Wesleyan is one of the most respected names in Assurance. Providing financial care since 1841, this long established company enjoys a superb reputation amongst the medical profession, teachers, lawyers and others besides. Recently, its offering has become significantly more substantial, but that poses a question - how do you effectively communicate a sophisticated proposition in a way that is always relevant to every visitor?
In summer 2008, Monitor Media were delighted to be appointed to provide the solution. An initial period of assimilation and detailed understanding allowed the first stage work to be completed - a review of all content and a total reworking of the Information Architecture. Delicate parent brand and sub-brand considerations were dealt with practically and sensibly, and due recognition was given to other important stakeholder groups too - like society members and journalists.
Once the scale of the solution was properly scoped and understood, we were asked to specify the optimum content management solution. A long list of 400+ CMS providers (can you believe there are that many?) was quickly whittled down to a (still rather long) list of 40, from which 10 were thoroughly investigated, 4 were auditioned and one was finally selected. This might seem a lengthy exercise, but it typifies the exactitude in all our work.
Graphic design and copywriting followed, with every facet of the existing site being challenged and overhauled. We took the 167 year old story of tradition and heritage and retold it in a contemporary, engaging way. In the autumn, as the CMS's database was populated so the site began to take shape, and following a period of thorough internal and external testing the new site was handed over, together with our specially customised version of the chosen CMS.
Wesleyan is rightly proud of the service its Financial Consultants provide, and one of the main purposes of the site is to guide visitors to their local specialist Consultant quickly and easily. In fact, the whole site has been structured to be as helpful as possible, and visitors will notice signposts and snippets throughout.
The site stands impressively as a portal to the full range of professional products and services that Wesleyan provides, and it does a fairly similar job for us. We are particularly proud of the finished result, showcasing as it does a number of our corporate communications skills. There is a lot of 'us' in this site.