E-mail Marketing
Did you know that your customers are 65% more likely to act on an e-mail if they receive it on the same time of the same day as when they first gave you permission to market to them, and that average revenues grow by 187%? But what are the benchmark levels you should be using to start with? What opening rates should you expect, and how many clickthroughs? How do you track your own successes?
Over the years we have managed e-mail campaigns for the likes of Coca-Cola, Pizza Hut, Ericsson, Alpha Airports Group and Hasbro. And in financial services, where instant results really matter, we have looked after Direct Line, Churchill, Green Flag, Privilege, Prudential, Royal&SunAlliance, Tesco Personal Finance, NatWest, Lombard, RBS and others besides.
Some have been one-offs, standalone and quite straightforward, but others have been part of sophisticated campaigns where we have tracked not just the relative success of different creative and mechanical treatments but also their effectiveness as part of an integrated cross media campaign.