Direct Line Emails
Working with iconic brands is always a thrill, and Direct Line is about as iconic as they come. The company spearheaded a revolution in the insurance industry, and today remains at the cutting edge of the direct-sell market thanks to its strong digital presence. Monitor Media is delighted to work across web, mobile and emarketing projects for Direct Line.
Our recent email campaigns have seen great success, as measured by higher open rates, higher clickthroughs and lower cost-per-quote numbers - all key performance indicators that really matter to a business that understands numbers like few others. On the more playful side we have recently run a successful campaign to encourage downloads of the famous Direct Line jingle to mobile phones. See our news section for more on this story.
